Be sure to keep reading for our guide on the six digital marketing myths that aren’t true.
1. You Need to Mass Produce Content
One of the most extensive digital marketing myths is that you need to constantly be producing tons of content to get your business noticed whether it is by your target audience or in the search engines. Yet, this is a myth that can be debunked right away.
If you’re producing a lot of content without putting much thought into it, your target audience might not find it engaging. Instead, you want to make sure that your content is quality. Try not to focus on the quantity of it.
You could find that producing less content will help you to get more visitors to your website. As long as your content is quality and is optimized for search engines, you’ll have a better chance of gaining more traffic organically. A long-form blog post is almost always more successful than two or three shorter posts when it comes to Google rankings and organic search traffic.
2. Pay Per Click Ads Are Expensive
You’ll find out when talking with a digital marketing agency that paying for ads isn’t as expensive as you think. We’ve all witnessed that there are plenty of ways to go about marketing digital without costing us a dime, but investing in your advertising can go a long way.
An agency can help you set up a budget and stick with it, so you’re only paying as much as you want to for PPC ads. Plus, you can always adjust as you go if you’re willing to invest more or less.
Doing this is one of the best things about advertising online. The analytics are right in front of you, meaning you can change an ad campaign or continue with it if you’re getting the feedback you want.
Are you looking for more myths to debunk about PPC ads? Be sure to check out these tips so that you can get started advertising right away.
3. You Should Be on Every Single Social Media Platform
When you’re asking yourself, what is digital marketing? The first thing that comes to mind is social media marketing, as it is a tremendous facet of the online marketing world.
Many businesses think that they should be on every single social media platform out there to make sure that they’re hitting all of their bases. Yet it not true and can be impossible, especially if you don’t have a large team.
Instead, the best way to market on social media is by choosing one or two platforms that you can focus on building a following. You want to be able to keep up with posting quality content on each business account.
Another thing you need to focus on is interacting with your followers to build relationships with them. If you have too many social media accounts, then this can get overwhelming.
4. You’re Done After You’ve Built Your Website
Building your website is going to take time and effort. Once you’ve created it, you’re going to want to never look at it again. Yet, you still have a lot of work to do.
For many businesses, their website is their storefront. That means you’ll always be needing to update and improve it. Whether you do it every six months or once a year, make sure you’re working to make it better each time.
You should also make sure your website is user friendly and that potential clients can navigate it well.
Look for reviews and feedback about your website. Are clients able to locate your products or your contact button? If not, you’re going to have to start improving on the design right away to make it better.
5. Digital Marketing Yields Instant Results
When you’re first starting in the digital marketing world, you might think that people will immediately be attracted to you or your brand. Yet, you’ll begin to realize that digital marketing takes time.
Whether you need time to perfect your craft, build up an audience, or find the perfect way to market for you, you’re going to need some patience. You might start to see some results when you first start, but it isn’t always as many as you would want.
Be sure that you’re always doing research and follow the digital marketing trends. Keeping on top of trends will help you to attract a wider audience. They will see your content and be willing to purchase from you after you’ve gained their trust.
6. Email Marketing Is Over
While most of us think that emails are a thing of the past, that isn’t the case for digital marketing.
Email marketing is an easy way for businesses to tell their clients about new products or services. As well as update them on new promotions, send coupons, or tell them about deals.
Sending emails is an excellent way for businesses to generate leads. People find that it is a more personal approach. Especially when your emails are sent conversationally and personalized for each person.
Compare that to social media marketing, where your message is seen by an unsegmented audience of people who you hope will buy your products. Your email marketing message is sent straight to your target audience’s inbox. Everyone needs email these days for essential communications and that isn’t going to change anytime soon.
Email marketing isn’t dead, it’s still an essential pillar of your digital marketing strategy.
Debunking Digital Marketing Myths
The number one reason why we’re debunking these digital marketing myths is so that they don’t harm your business. Doing as much research as possible is the number one way to ensure you get the results you want when it comes to digital marketing.
If you’re looking for more tips and tricks on digital marketing, then our blog has you covered. We also have advice on finance, social media, startups, and so much more to bust myths and speak truths. Make sure you keep scrolling our page for more helpful posts like this one or visit the Digital Marketing section of the Bootstrap Business Blog.