7 email marketing trends to help you plan 2022 campaigns - MailerLite

7 email marketing trends to help you plan 2022 campaigns – MailerLite

Marketing

In 2021, businesses continued to turn to email marketing campaigns to talk to their most valuable customers (sending volume increased by 22%!), while adding social media and community into the mix to turbocharge these efforts. 

Aligning each channel strategically enables brands to remain consistent, and provide a seamless experience no matter the chosen form of communication. Social media is perfect for delivering quick bites of information while casually browsing. On the other hand, email marketing fulfills the need for more engaging and personalized content—it feels more personal, private and meant only for us.  

Bad Unicorn often uses cross-channel promotions, directing subscribers to their social media and vice versa.

The shift to mobile has happened. And while businesses using MailerLite are prepared for this with responsive emails, it’s now time to take a mobile-first approach to email design.

Our data tells us that 64.73% of emails in the US are read on mobile devices. Additional data suggests that when emails aren’t displayed correctly on mobile, in 70% of cases, they are deleted within 3 seconds. 😱 

The good news is that nowadays mobile device screens are quite a bit larger than they used to be, so implementing mobile-first email design isn’t a difficult task. And with MailerLite, all newsletter templates are mobile-ready and responsive. Plus, you can preview your email for mobile and desktop before you hit send. 

This newsletter trend example email from Reformation has been designed with a mobile-first approach, making it as accessible and aesthetically pleasing when viewed on mobile as it is when viewed on desktop. This is mainly achieved by structuring the elements vertically, and using plenty of white space to separate the content.

Transactional emails differ from marketing emails in that they are triggered by the recipient’s action, for example, by making a purchase or signing up to a service. They contain information that is unique to the recipient, are sent on a one-to-one basis, and are generally not promotional.

Businesses are realizing the potential that transactional emails hold. It also doesn’t hurt that newer transactional email tools, like MailerSend, enable marketing teams to have more input on the content of their transactional emails with the ability to personalize one-to-one messaging.

Amazon does a good job of this by recommending related and previously viewed items in their order confirmation emails. With this approach, they are able to upsell products without making the commercial messaging too invasive for the transactional email.

No-code tools enable you to build websites and web apps without writing a single line of code—ideal for anyone that doesn’t have the months/years and deep pockets needed to develop from scratch. 

Low-code on the other hand requires some technical knowledge, and is used by developers to make projects more efficient. With tons of businesses needing to adapt quickly, no-code and low-code have proven to be far from a fad. This year, the no-code movement is set to be worth $21.2 billion, up from $3.8 billion just 5 years ago, assuring that no-code and low-code are here to stay. 

As a growing number of businesses are realizing that no-code and low-code tools can increase efficiency and innovation, Gartner predicts that 75% of enterprise applications will soon be built with low-code tools. And instead of investing in all-in-one solutions, businesses are choosing to combine the best-in-breed tools to reach their marketing goals. 

No-code and low-code remove the challenges of coding, and opens up the barriers that many startups have when turning ideas into reality. Combined with the industry’s incredible growth, this is why we think this trend is definitely worth getting in on if you’re looking to optimize your current workflows and expand your horizons, without the need for intense coding skills.

MailerLite is thrilled to be a part of the no-code movement, integrating with Zapier to connect with over 4000+ apps.

This content was originally published here.

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