Not to be dramatic, but nowadays digital marketers live and die through the tools of trade. The expectation is that modern marketers will be one million places at a time. Whether we ingest data or fine-tune our social presence, depending on the right digital marketing tools means saving time and keeping our safe.
Top 23 Best Digital Marketing Tools in 2022, That Every Digital Marketer Should Know
We’ve set out to compile a list of tools useful for marketers of all shapes and sizes. After all, no two teams are made equal in marketing. It doesn’t matter whether you’re on a pint-sized team or are searching for Digital Marketing Agency resources at the enterprise level –this all-inclusive list has protected you.
Best Organic Social Media Tools
Facebook has more than 2 billion active monthly users as of September 2017, Twitter has 320 million and Instagram has well over 700 million users. This is now one of the most important platforms for brands to exploit, with so many people spending so much time on the web. That’s why methods for handling social media have become the staples of both large and small businesses.
#1. Sprout Social
Although Sprout Social may be behind this massive list of digital marketing tools, we are also some of the companies’ biggest users and brand advocates noted below. Sprout is a platform for business Social Media Marketing Services and interaction which makes it easy for brands to engage effectively with current customers and prospective customers.
Wyng (formerly Offerpop) is a marketing engagement platform that focuses on getting interaction through user-generated content, hashtag promotions, referral services, quizzes, competitions and more. They ‘re focused on changing the way global brands connect and transform the mobile and social customers of today. In addition, their platform boasts an integrated analytics dashboard that tracks any given campaign results.
Similar to Wyng, Woobox is a forum for social interaction, emphasizing interactive content. Perhaps the platform is best known as a turnkey solution to run social giveaways and competitions, especially Instagram contests. From curating #hashtag entries to randomly picking winners, WooBox takes all of the legwork out of running a contest or giving away via social media.
Paid Social Media Tools
Social media have a influence that goes way beyond organic control. Paying platforms will bring your brand in front of large active consumer groups that you would otherwise not be able to access. The major social networks have so much data about their users that advertising can become incredibly granular and efficient, making social an perfect place for impressions to pay for.
Nanigans is a multichannel advertisement platform with a Facebook marketing focus. Its software has access to the retargeting Facebook Exchange (FBX) and a variety of other resources that make targeting more efficient. Besides remarketing on Facebook, the site also boasts apps focused on Twitter advertising and development in Instagram.
#5. Facebook’s Power Editor
The Power Editor is Facebook’s own tool to create and run hyper-specific advertising campaigns. Facebook is continually developing its ad platform and the tool also introduces new user oriented and budgeting tools. For marketers just starting on the paid media front, this is easily one of the best digital marketing tools to build and run your company without a third party charge and manage your advertisements. The detailed parameters of the platform ensure you target exactly who you want; meanwhile you can even set limits to avoid blowing your budget out.
#6. Twitter Native Platform
Twitter is another major brand on the network which should consider paying for advertising. Twitter has some fantastic targeted features, with segmentation features that include the ability to target certain keywords so that they will be targeted whenever someone tweets or engages with a tweet. The platform is especially useful when targeting mobile users, as 86% of Twitter’s ad revenue came from mobile in 2015.
Best Email Marketing Tools in 2022
The first email was sent back far back in 1971, and it’s sort of crazy to think about how big a part it still plays in digital marketing. Even though it’s old-school, email is definitely one of the most powerful ROI marketing platforms. Email use continues to rise around 4 per cent year-over-year and shows no signs of slowing down in the near future.
#7. HubSpot Email Marketing
HubSpot, a company renowned for its CRM and inbound marketing software, launched an email marketing product recently. HubSpot Email Marketing is simple to use, boasts excellent deliverability, and naturally comes natively integrated with all other HubSpot products, such as the free-for-all CRM, as well as hundreds of other common marketing instruments.
The tool comes with a free plan that includes up to 2,000 send / month addresses, contact lists, a drag-and – drop email builder and ready-made templates so you can get started immediately.
MailChimp represents an absolute giant inside the email marketing space, with its users sent over 250 billion emails last year. MailChimp’s elegance is the accessibility and sliding price tag of the application, depending on the size of your email list. Their “forever free” plan is especially perfect for smaller marketers looking for an introduction to email marketing. MailChimp represents a great starting point if you’re new to digital marketing tools or email generally.
If you’ve been dabbling with some email platforms and feeling ready to take them to a more advanced level, Marketo could be your solution. Although email is an enormous facet of its operation, it is by no means the only part of the device. This makes Marketo perfect for those looking for all of their marketing arsenal’s “all-in-one” weapons. As part of its range of digital marketing tools, Marketo emphasizes automation, with email marketing as a big piece of the puzzle.
GetResponse ‘s unique email marketing platform underlines the rising automation trend. This solution analyzes specific patterns and habits from your list so you can quickly activate new messages and autoresponders. The end result is a more intelligent email marketing presence, and a more committed list.
Display Retargeting Tools
Ads that “follow us around” have grown in popularity over the past couple of years from places we’ve visited or shopped on. Those are retargeting advertising, and while you haven’t heard of them by name in the past you’ve definitely been targeted by them.
Retargeting is extremely effective in getting consumers back to the site to make a purchase or become a lead when traffic would otherwise have bounced.
AdRoll is one of the most well-known brands in the room for retargeting, boasting a client base of over 35,000 advertisers. The website offers access to more than 500 ad exchanges across several of the big social media networks. It provides a self-service platform but if you need it, you can also utilize its workers for additional support. The success stories behind many users of AdRoll are absolutely insane, with reports in some cases ranging from a 35 per cent lower CPC to a 265 per cent sales lift.
ReTargeter is a complex method that uses web retargeting, retargeting search and retargeting dynamics. To run your retargeting for you, you can use ReTargeter as a self-service platform or you can pass all of your campaigns on to an account team. You may use these à la carte search services, or combine a few in a custom kit. The tool promotes usage for ecommerce products, as the ReTargeter has access to customer behavioral data from more than 150 top retailers on the site.
Programmatic Advertising Tools
Programmatic advertising refers to the use of software to optimize media transactions, both online and offline. In other words, the advertisements are automatically purchased and displayed based on the results. Two of the biggest benefits of using programmatic media buying solutions is that you can cut down on the time you spend finding the best advertising networks. Secondly, you gain access to the plethora of data that most of these companies have access to.
The ChoiceStream technology is capable of processing a lot of audience data and discerning which brand information is actually useful. Then ChoiceStream uses that knowledge to better target ads for your viewers that it knows would be a good match, enhancing your ads’ relevance to your goals.
#14. Rocket Fuel
Rocket Fuel is a common tool with a ‘Moment Scoring’ feature that sets it apart from the competition. Moment Scoring evaluates anonymous user data to determine how likely someone is to respond to your advertisement, and then uses that information to determine when and where to serve your ads. Rocket Fuel provides both a forum for self service and managed services.
Simpli.fi differentiates itself from other devices by leveraging unstructured audience data to the full. This means that–unlike some other market-based tools –Simpli.fi need not rely on pre-made audience segments to categorize audience data. This is a huge advantage when you’re dealing with a lot of info.
Website Testing Tools
The smallest changes on your landing pages can make the biggest difference when it comes to getting people to convert. Only changing your call-to – action button ‘s color will spell out the difference between scoring a free trial sign-up and bouncing someone. Everything that helps you to check or optimize your site for sales is a major plus among the digital marketing resources in your toolbox.
Unbounce is a stunning tool to easily create, modify and publish new landing pages for testing. One of Unbounce’s most impressive features is how easy it is to use the app to build brand new websites. Even if you’re not much of a designer, you can use some of the available models as a jump-off point, then tweak them to match your style.
#17. Oracle Maxymiser
Maxymiser is an instrument that goes far beyond the scope of checking the landing page. This enterprise-level software system was designed to check multiple elements of any given site and run multiple tests at the same time. Also, Maxymiser helps you to segment who you want to submit to every study, creating a more catered experience for visitors to your platform.
Optimizingly incorporates visual development tools and robust targeting into its framework, making it easy to easily build and target experiments for the correct user groups. The organization also has a large number of collaborators to promote the centralization of consumer data for the different assessments.
#19. Visual Website Optimizer (VWO)
While the “always be testing” slogan has become a bit cliché, there is no denying the value of checking A/B on any given page of your web. Visual Website Optimizer streamlines the process by allowing you to easily play with elements from your pages, such as headlines and photos, to create different versions of your site for visitors to land on.
Coupled with a powerful analytics platform, you can quickly see which version of your site is the clear winner in terms of clicks and conversions.
Hotjar ‘s app offers a visual archive of the activities and attitudes of the guests on site in real time. Via heatmaps that show where people are (or are not) clicking on actual video recordings of the journey of your tourist, you can actually see what needs to be improved rather than second-guessed.
Free Website Analytics Tools
Most digital marketing tools out there have built-in analytics, right? For instance, Sprout Social has social media analytics that show how your content performs on a variety of social platforms. However, it’s important to keep an eye on the data about events that actually take place on your website from clicks to conversions and beyond.
Kissmetrics offers analytics tools that help you increase conversions across your entire website. The platform tracks your site visitors throughout their entire conversion journey and gives you reports on each part of the funnel. This helps you fine-tune your entire conversion process to increase sales and revenue.
#22. Google Analytics
Google Analytics is the gold standard for most websites these days. Google has advanced analytics that shed light on a variety of your website information, including who your visitors are, how they make their way through your sales funnel and what they do on your website in real-time.
#23. Adobe Analytics
Adobe provides an enterprise-level analytics solution for companies who want to gather deep analytics on their website data and performance. The platform has cross-channel attribution functions, 360-degree customer analysis and predictive intelligence which enables you to observe and respond to customer actions in real time.
Now that you’ve seen our full list of digital marketing resources, you are definitely excited to get out there and try some free trials. Better one! Fortunately, businesses these days usually don’t ask for too much information to get your foot in their platform door.
And who knows, you can end up finding that the time you save is worth the cost–we know we would be lost without Sprout Social.
This content was originally published here.