The University of Kelaniya signed a Memorandum of
Understanding (MOU) with Ogilvy Digital, the leading
digital technology agency in the country to impart its industry expertise and
knowledge for the University’s specialised Digital Marketing Degree
The Digital Marketing Degree is the first
such programme to be introduced by a state University.
With this MOU, Ogilvy Digital will partner
with the Department of Marketing Management of the Faculty of Commerce and
Management Studies of the University, to offer in-depth digital education to
the students of this programme.
The MoU for the new degree programme was signed between Professor Nilanthi de Silva, the Vice
Chancellor of the University of Kelaniya and Irvin Weerackody, the Chairman of
Phoenix Ogilvy Group.
Highlighting the importance of this
collaboration, Vice Chancellor Prof. Nilanthi de Silva said, “We cannot just
wait on our own in isolation in the ivory towers of academia. We need to reach
out to the areas that our graduates are going to be working in and make sure
they have the knowledge and skills to contribute significantly, and be
productive in the sectors they are working in. I admire the drive and
enthusiasm in the Department of Marketing Management to do things better and I
hope this partnership will bear good fruit in the future. I am sure that as an
internationally renowned firm, Ogilvy is conscious of what messages are being
given out in its communications and the ethical element to it and our students
too, therefore, will receive the necessary exposure to such practices”.
Speaking on this occasion, Chairman of the
Group, Irvin Weerackody said, “We are happy and privileged to contribute our
own knowledge and experience to make the Digital Marketing Degree Programme at
the University of Kelaniya a success. As a pioneering digital technology
company, this is the second occasion we are partnering with a seat of learning
to impart digital education. Today, Digital Technology is the driving force in
our lives. A whole new world is emerging before our lives, which will alter the
way we live and the way we do things. The digital revolution is a quantum leap
in technology. This technology can help Sri Lanka to be a knowledge economy
with the participation of the private sector. Today, we see Sri Lanka is moving
towards a digital economy with the banking sector playing a significant role. It
is said that one could withstand the invasion of an army, but not an invasion
of ideas. It is in this context that this Degree assumes a great significance
in Sri Lanka, and I am sure it could play a critical role in the development
trajectory of this country,”
The occasion was also attended and addressed by the University’s
Dean of the Faculty of Commerce and Management Studies, Dr. Narada Fernando and
Head of the Department of Marketing Management Prof. Ravi Dissanayake.
As one of the oldest universities in Sri
Lanka, the University of Kelaniya has a vision to become a centre of excellence
in the creation and dissemination of knowledge for sustainable development. The
University’s mission is to nurture intellectual citizens through creativity and
innovation, who contribute to national development.
As the strategic knowledge partner for the
new degree programme, Ogilvy Digital shares the same vision and operates with a
larger ambition of supporting and strengthening the digital economy of the
Under the MOU, it will develop the
curriculum for the degree together with the university and be an advisor to the
content and assessment methods of the programme and function as a member of the
Certified Professional Marketing Graduate Program’s (CPMG) Accreditation
The company will further offer guest
lectures for the degree, internship opportunities to undergraduates of the
programme and conduct knowledge sharing sessions with the University.
This content was originally published here.