Brand marketing to Gen Z | Emma Email Marketing

Brand marketing to Gen Z | Emma Email Marketing


Brand marketing to the new generation: Gen Z

Brand marketing to the new generation: Gen Z

The Generation Z sea change is upon us and marketers who aren’t evolving their strategies to engage this younger generation are already falling behind. A body of research is emerging that shows how Gen Z is different from their predecessors, but the nature of those differences and the implications for brands have remained largely hypothetical – until now.

To help marketers put the Gen Z difference into real-world context, CM Group recently partnered with F’inn on a cross-generational survey of more than 1,000 consumers, the results of which were analyzed by our panel of retail and media experts to reveal meaningful insights and action plans for brands.

Without a doubt, Gen Z will continue to redefine the commerce and media landscapes—not to mention society and culture as a whole—in the coming years. So what best practices and go-forward strategies can marketers glean from these fresh insights into the attitudes and habits of today’s young consumers? We turned to CM Group’s panel of industry specialists across media, retail and other sectors to weigh in on the implications of evolving consumer expectations for the coming five years. 

Check out this quick carousel of the 5 takeaways we recommend you integrate into your marketing strategy, especially if Gen Z is a large part of your target audience.

These are just a few of the practices that will set you up for marketing success with the growth of this new generation, especially as they become the decision makers in key industries and verticals like higher education, fitness, retail, restaurant, and fitness. Get more tips and insight from the full Marketing to Gen Z: A Fresh Approach to Reach a New Generation of Consumers report here

About the Author

Emma is an email marketing platform that gives you all the tools you need to send campaigns that really connect with your subscribers. With our​​ powerful automation and personalization features, you can create and send email campaigns that reach the right customer at just the right time. It’s email marketing that works for you.

Why email deliverability matters: Protecting your sender reputation

Don’t make the mistake of having great content and not so great deliverability. Here’s 4 steps to ensure yo…

Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

Why email deliverability matters: Protecting your sender reputation

Don’t make the mistake of having great content and not so great deliverability. Here’s 4 steps to ensure your deliverability is always improving.

5 tips to keep customer experience at the forefront of your email strategy

Learn how understanding how your customers prefer to experience their favorite brands and services will continue to be key for successful automation strategies, especially as we begin 2022.

Emma’s 2021 year in review

Email marketing helped businesses manage the balance between in-person and virtual life this year. Read how we faced the nuances of 2021.

Subject lines to steal this holiday season

Emma shares 5 holiday email subject lines guaranteed to light up subscriber inboxes all holiday season long.

Santa’s holiday guide to list segmentation

Emma walks through everything you need to know about audience segmentation for your email marketing strategy this holiday season.

Fall inspired email templates you need now

Autumn and winter email campaigns are not always about the big seasonal sales. Explore these fall newsletter templates to add some variety into your holiday campaigns.

Deliverability Insights: Debunking Deliverability Myths

Deliverability sounds a lot scarier than it actually is. In this article, we debunk the scary myths that are often to blame for the misconceptions about deliverability.

Giving Tuesday 2021: 10 tips for email success

Giving Tuesday is around the corner and non-profit email sends are more important now than any other time of year. But, with these email writing tips on-hand, your messages are sure to stand out.

5 ways to up your email engagement on the fly

Here’s 5 simple methods you can use today to increase subscriber engagement and gain quick wins without making sweeping updates or changes to existing journeys.

Deliverability Insights: How Apple’s Mail Privacy Protection will impact the 2021 holiday season

Here are our deliverability recommendations for email senders as they prepare for Apple’s Mail Privacy Protection during the 2021 holiday season.

Introducing Email Academy — a free learning platform for marketers

We’ve got a new resource to share with you! Email Academy, a free online resource for marketers to level up their email marketing skills, brought to you by Campaign Monitor.

A Guide to navigating Apple’s email data privacy

Emma provides an overview of Apple’s Mail Privacy Protection and explains how the evolving data privacy landscape will impact digital marketing.

2021 holiday marketing preparedness guide

The results are in: To provide insight about what marketers are planning for holiday season 2021, Emma conducted an email marketing survey across a variety of organizations.

Why Black people are top consumers but lack wealth

Marketers want people to buy, but we want our products and services to improve the lives of the people who use them. Where does this financial discrepancy lie in the Black Community?

Deliverability Insights: What is BIMI and what you need to know about it

Dive into BIMI and its implementation requirements, then learn how Emma customers can get jump start this effort by authenticating their emails with DKIM and DMARC.

3 features your fitness brand needs in an ESP

Every email sent is another opportunity to stay both relevant and genuine to their lifestyle. This is where the magic of a quality ESP comes into play.

Deliverability Insights: Helping your emails land in the inbox

If you’re wondering about the differences between Email Deliverability and Email Delivery, this month’s Deliverability Insights article is for you.

Leading a diverse and inclusive marketing team

You want a more diverse team. So how do you lead that team in a way that promotes equity and success? Here’s how.

How employers abuse minorities in white spaces

Companies without an evolving Diversity, Equity, and Inclusion core can cause harm to their employees. Here’s how.

Getting back to The Office

We asked two of our favorite accountants to lead Back to The Office: An Evening with Dunder Mifflin’s Finest…

This content was originally published here.

Related Posts