Can I share my podcast to Instagram Stories with a link to the audio? - Content + Digital Marketing Musings

Can I share my podcast to Instagram Stories with a link to the audio? – Content + Digital Marketing Musings


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Yes. It’s super easy to share your podcast to Instagram and even include a link for people to listen. There’s a bonus tip at the end on how to even use videos.

I was creating a new podcast for my book – Content Performance Culture. I noticed that Spotify allows sharing to Instagram Stories. And which is very unusual for Instagram it links back to the audio on Spotify so people can actually listen to it and don’t have to go searching for it or click on the link in the bio.

Certainly I’m always a fan of trying new ways to drive engagement, consumption and especially clicks to content. Being able to share content to Instagram Stories is one more way to do that.

Let me show you how to do it.

How to share your podcast to Instagram

Find the podcast in the Spotify app. Click on the three dots by the episode you want to share.

General rule: Can’t find something online, look for the three dots or the hamburger menu.

Then you get these options:

Just like you would for any network to share click Instagram Story.

It simply copies over to IG Stories as a story.

There’s no audio until people click “Play in Spotify” but you can add animations as with all IG Stories.

For users to listen they have to click on the small Spotify tag in the top left. Maybe consider putting a pointing arrow toward that area so it’s not as easy to miss.

Once clicked you are prompted to go to Spotify.

It’s definitely another distribution channel that I will keep playing with to get my podcast in front of even more potential listeners.

If you share all your podcast Instagram Stories – which I would recommend – consider adding them as an Instagram Story highlights tap as well. This article explains how to do that.

If you have Facebook Stories sharing enabled it also pushes to your Facebook account. There viewers can click to listen as well.

Podcast teasers in Instagram Stories

Another idea on how to use this functionality even further is to post a couple teasers before linking to the Spotify version. Here’s how I did that on a recent guest appearance.

So basically I uploaded the teasers first and then followed the Spotify process from above on the last story to give people an opportunity to listen to the rest.

I’m always a fan to maximize my content across different networks and this is just another idea on how to make more use out of your podcast episodes. It might be especially worthwhile if you have a good following on Instagram.

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