Marketing and advertising have undergone massive transformation in the last couple of decades. The Internet and social media changed how brands serve ads and how the audiences interact with them.
Blockchain is further disrupting digital marketing in almost every industry. Some of the world’s largest brands such as Nestle, McDonald’s and Unilever are using blockchain to improve their digital marketing efforts. Marketing technology companies like Ojamu are making it easier for brands and agencies to predict and implement the most effective marketing strategies.
According to the market research firm IDC, spending on blockchain solutions is growing at 60.2% CAGR and will likely reach $15.9 billion by 2023. Almost every industry is keen to take advantage of technology to optimize their processes, and marketing is no exception.
Combining AI and blockchain for marketing campaigns
One of the biggest reasons the mid-sized and large brands feel handicapped in their marketing is the lack of intelligent toolsets and real-time data. These issues make it difficult for them to maintain an edge over the agile new startups.
That’s what Ojamu addresses using blockchain and AI. Its cross-chain solution is interoperable across all the leading blockchains. Ojamu’s Intelligent Platform uses hundreds of millions of real-time data points in targeted industries.
Another component of the Ojamu platform, the Neural Predictive Engine, analyzes data and applies AI predictive algorithms to create the optimal digital marketing strategy with the highest ROI potential. Brands and marketing agencies get an easy-to-follow roadmap to act upon.
Ojamu’s AI and intelligence tools connect with NFTs, which brands and marketing agencies can use to access an industry vertical’s key data points. The NFTs also give you access to cross-correlating data points to find previously unknown data sets and insights that could benefit the digital marketing campaigns.
Data security is paramount for brands as well as users. With Ojamu, decentralized storage platforms fragment users’ data and distribute them across multiple nodes on the network to ensure the safety of data.
In May this year, the MarTech company partnered with Wasder to help it optimize its digital marketing efforts to penetrate the ultra-competitive esports and gaming vertical.
Wasder is a blockchain-driven social gaming platform that provides a personalized gaming environment for users. It gives gamers the opportunity to find the right people to play with, engage in their passion, and participate in a community-driven social gaming experience.
The blockchain technology might still be a nascent one, but every industry wants to take advantage of it because they have realized its potential.When combined with artificial intelligence and machine learning, the blockchain could revolutionize digital marketing. MarTech companies like Ojamu are doing just that.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
This content was originally published here.