Some people say, “email marketing is dead”. They couldn’t be more wrong.
73% of millennials listed email as their preferred method of business and non-essential communication. This makes email the perfect conduit for marketing so you can get eyes on your content without being too invasive.
Developing a robust email marketing strategy can help you launch your brand expand your leads. Keep reading to learn more about the benefits of email marketing.
1. Ability to Develop Personalized Content
Through email marketing, advertisers and brand managers can customize their campaigns by creating personalized content. This personalization helps your message break through an oversaturated inbox to make an impact on your audience. By creating an evocative subject line and hook you can capture a reader’s attention like they do here.
This personalization can be as simple as adding in recipient names or as complex as segmenting your audience for better-tailored messages. If you section your sending list into different categories, you will be able to craft messaging specific to each messaging group.
2. Collect Feedback
Gathering feedback is necessary to make data-driven decisions to improve your brand. Email marketing gives you the ability to keep a finger on the pulse of the customer experience. Satisfaction surveys and feedback can help you generate ideas to improve your business and improve your profitability.
3. Establish a Line of Communication
Emails remain a primary method of communication between two different parties. Although you may be sending emails to an entire list-SERV, having a response capability can help you build rapport with prospective clients. Establishing a clear channel of communication can help you build trust.
4. Generating Digital Leads
Emails are a great way to engage with potential clients. Lead generation is when marketers cast a net to collect customer interest. Once someone engages with an advertisement, they become a lead and enter a pipeline to become an advocate or customer.
5. Execute Timely Campaigns
Emails are a very convenient way quickly execute a campaign or mobilization. Traditional marketing can take months to plan and organize, however digital advertising campaigns allow you to get your brand in front of your target audience with ease.
In order to ensure success in a marketing campaign, you need to create a rhythm and schedule that yields the best results. When sending emails, you are able to maintain control of when messages go out and stay in the news cycle.
6. Own Your Contact Lists
Emails and phone numbers are extremely valuable to a brand’s success. Unlike on social media platforms- emails let you own your lead and client information. Once you own a contact list you can have greater control over the cadence of messaging and better craft your content to your email list.
Seize the Benefits of Email Marketing
Utilizing email is a simple way to significantly improve your sales and leads. Email marketing is one of the most effective marketing tactics in your arsenal. By learning how to properly execute email campaigns, you can improve your brand recognition and expand your audience.
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This content was originally published here.