What is this report about?
This report analyzes over 5.3 billion emails sent across 6 months to answer these questions. Through this report, we check whether advanced email strategies such as segmentation, personalization, or journey-based campaigns improve metrics, and analyze the scale of improvement.
Which industries are covered in this report?
This report covers email marketing benchmarks from four major industries: Shopping (this includes apparel, E-commerce, grocery and food delivery, and retail brands), BFSI (this covers banking, fintech, insurance, and crypto businesses), Media and Entertainment (including gaming, OTT, news, and classifieds sectors), and Lifestyle Services (which cover hotels, logistics, and lifestyle and productivity brands).
Which country is this report relevant for?
The Email Marketing Benchmarks Report is a global report that covers 5 major regions: North America, Europe, the Middle East and Africa, India, and Southeast Asia. Statistics for each region have further been segregated by industry, covering four major verticals, which are Shopping, Banking, Fintech & Insurance, Media & Entertainment, and Lifestyle Services.
Which email marketing metrics do you cover in this report?
The report also analyzes brands across geographies and verticals to understand what leads to a higher open rate, which tactics work best, whether segmentation or personalization impacts click rate, or if journey-based campaigns deliver the highest open rates.
What are the most important email marketing strategy takeaways?
This is why personalization is key to a good marketing strategy. Emails need to go beyond addressing the customer by first-name basis, and deliver value to each individual tailored to their specific needs.
Intelligent segmentation is bare minimum today. Customers need to be grouped into categories automatically based on their behavior, preferences, and purchase trends. Brands need to recognize this and act accordingly.
Emails also need to be tailored to the customer journey. If a customer is about to make a purchase, emails advertising a discount make sense. If a customer is speaking to customer support, emails reassuring them that their resolution is in progress, make more sense. Consequently, if a customer is about to churn, an email telling them that you’re deleting their information from your database and won’t spam them will go a long way.
How do I read this report?
We’ve benchmarked four types of emails here: broadcast emails, auto-triggered, personalized, and journey-based emails. We’ve added an explainer about every kind of email inside as well.
You can either read through this report sequentially or jump to the industry of your choice from the table of contents.
If you’ve jumped to the industry of your choice, you can check metrics for your region. For this report, we’ve classified global regions into 5 groups: North America, Europe, the Middle East and Africa, India, and Southeast Asia.
What are the benchmark statistics for email marketing?
Here’s where you’d see the impact of email subject lines—subject lines that focus on engaging the customer improve open rates significantly. At the same time, brands can reduce spam complaint rates, average unsubscribe rates, and email deliverability with relevant content and email strategy.
What are the latest trends in email marketing for 2022?
Brands also promote customers to become email subscribers so that they receive more than just transactional emails, they receive targeted content that shows them some content about what they like and what they might be interested in.
Another best practice to reach subscribers inboxes is to show examples of how other businesses might handle digital marketing or email marketing strategy, which numbers they focus on, and how this business keeps their email list clean to reduce bounce rate.
What’s a good email open rate?
When you send promotional emails, average email open rates typically take a hit as email recipients are receiving communication they haven’t opted in for. With transactional emails, on the other hand, customers have usually agreed to a double opt in, so you can be sure that these emails have a higher average email open rate.
Why are such reports important?
Through reports such as the MoEngage email benchmarks report, you can compare statistics such as open rates with businesses in the same industry as yours, along with other email statistics such as average click rate, click through rate, email engagement rates, inbox success metrics such as average email open rate, and best practices for email marketing success.
Is email marketing still worth it in 2022?
This is why most marketing automation platforms today come with email as a standard feature. It’s too important to the customer lifecycle to ignore.
What is a good email open rate in 2022?
Metrics such as these directly impact your open rate, and once your average open rate is up, your segmented campaigns are more likely to compare well with other benchmarks. According to the MoEngage survey, businesses with the highest open rate have clean email lists because more emails are successfully delivered.
Marketers who take personal care to ensure this can reduce their average email unsubscribe rate and average bounce rate.
How can we achieve a good email open rate?
At the same time, your business must keep an eye on the unsubscribe rate to make sure that your customers are happy with the communication they are receiving, and this, in turn, impacts other metrics such as average click-through rate, click rate, conversion rate, etc.
What is the best email marketing tool in 2022?
The ideal platform is also more than just an email tool—it enables marketers to create omnichannel campaigns that engage with customers at every touchpoint in the customer journey.
This content was originally published here.