After deciding to opt-in for email marketing, the next big question to answer is what email marketing platform is right for your brand. Choosing a platform can be difficult and confusing from the variety that exists on the market.
However, understanding the various features needed in your business will make it easier. To help, here are some features to consider when looking for an email marketing service.
When searching for an email marketing service, one of the first things to consider is choosing one that fits your budget. Some email marketing services are free until you reach a certain list size or send a certain number of emails.
Those with advanced feature sets will require monthly payments. Many email marketing platforms, thankfully, allow you to start small — even for free — and then upgrade as your business grows.
In all of this, do not choose a tool that will make you alter your business to how it works or what it offers. Rather, choose one that lets you run your business how you want.
This feature allows you to connect your email marketing system to your product or service. Hence, it automatically adds anyone who buys your product or service to your email marketing system.
Ease of use
This is an important feature to look out for. As a small business that can’t outsource its marketing or employ an experienced marketer, you need to be able to navigate the email marketing platform easily.
This is essential, especially from the POV of inbox message delivery. The most persuasive, compelling email won’t help your business if it doesn’t reach your subscribers’ inboxes. The best email providers give you tips on making sure your emails stay out of spam folders.
Automation is an essential feature of an email marketing platform. The ability to develop campaigns that send the relevant emails to the right individuals at the right time can be a valuable marketing tool.
Hence, it is vital to take a hard look at the automation capabilities available in the email marketing platform you want to subscribe to. This includes things like triggers, conditions, logic options, drip, and timing options.
Other features to look out for include:
Six tools to secure great email marketing service and save money
Below are some of the most popular email marketing service providers you can leverage for your business’s growth.
This content was originally published here.