Liontrust ploughs investment into digital marketing

Liontrust ploughs investment into digital marketing

Marketing

Liontrust has said it is making a significant investment in its digital marketing strategy to “further enhance” engagement with clients and investors.

This was epitomised through the launch of its new website at the end of March. The new site features “distinct customer journeys and personalisation”.

The website and wider digital marketing strategy are designed to give clients and investors “the information and content they want and in the way they want to consume it”, while also enhancing their online experiences with Liontrust.

In its trading update for 1 January to 31 March 2022, the business announced assets under management and advice (AUMA) were £33.5bn – an increase of 8.5% over the financial year.

AUMA as at 7 April 2022 were £38.5bn, thanks to the acquisition of Majedie Asset Management – which completed on 1 April 2022 – adding £5.2bn.

The company said Majedie brings “excellent” client service, which is “reflected in the strength of its relationships”.

“The investment managers, who have been rebranded as the Liontrust Global Fundamental team, are highly regarded, which is demonstrated by the quality of their institutional mandates and the management of Edinburgh Investment Trust since March 2020,” said Liontrust chief executive John Ions, in the trading update.

He added: “While we had net outflows of £0.4bn in the three months to 31 March 2022, over the whole financial year, Liontrust generated net inflows of £2.5bn and has delivered positive sales at the start of the new financial year.

“The largest negative impact on net flows in the last quarter was the loss of the £329m investment management mandate for the Verbatim Funds.

“The net outflows of the past quarter do not alter our belief in and focus on the long-term strategy of the business.

“Liontrust has continued to diversify and expand our investment capability and the business, and ensured we deliver for and engage with our investors.”

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