A Guide to Email Marketing
Marketing

A Guide to Email Marketing

We know things are crazy at the moment for our local businesses. It’s a big juggle managing staff shortages, implications to supply chains and the ever-changing regulations, but there is one thing you can do to help your business maintain sales in this time, and that’s Email Marketing. Email Marketing is your best friend. It’s

The Secret to Digital Marketing Success
Marketing

The Secret to Digital Marketing Success

So most people, when they go into digital, look at one channel, focus on PPC or find social media interesting or they start with the tool. They start building websites and their digital journey usually is haphazard. Because it’s just whatever their friends are working on, or they get a client and whatever that client

What makes an effective digital marketing strategy and how to craft one? | By Valentina Clergue
Marketing

What makes an effective digital marketing strategy and how to craft one? | By Valentina Clergue

Over the past decades, marketing practice has increasingly focused on creating online interactions between organizations and their consumers. This shift is spurred by multiple developments, such as the growing internet penetration, the increasing sophistication of devices, as well as the greater connection speed that network technology offers. The increasing relevance of digital marketing is underlined