The Basics: Email Marketing for Small Businesses
Marketing

The Basics: Email Marketing for Small Businesses

Should I send emails every day or once a week? What is the secret to drafting a perfect business email? How often should I send emails? These questions are important because they determine whether you’ll get the results you want from your email campaigns. Email marketing can help your business get ahead of competitors. In

Email Marketing Best Practices For Small Businesses
Marketing

Email Marketing Best Practices For Small Businesses

Email marketing is vital for connecting with customers. Whether you’re welcoming a new customer to your rewards program or inviting a regular to an exclusive event, email is one of the most effective methods of communication for securing and nurturing leads. The problem? Your customers’ inboxes are getting flooded with a massive volume of daily

Is Your Digital Marketing Agency Hiding Your Data?
Marketing

Is Your Digital Marketing Agency Hiding Your Data?

by: Christopher N. Roberts, Chief Operating Officer Does it seem like your digital marketing agency is hiding your data from you? They may not be doing it intentionally, but if they can’t connect an action and spend to a down-funnel result, you’re not getting the results you deserve. You’re not getting down CRM (sales) funnel

Four Digital Marketing Tips For Nonprofits
Marketing

Four Digital Marketing Tips For Nonprofits

Skillful digital marketing can influence opinion leaders, politicians and the general public to push for changes that’ll benefit your nonprofit’s cause. Many discussions on social issues and awareness are held online. Therefore, it’s worth putting your efforts toward establishing a powerful digital marketing strategy to find people who’ll connect with your story. Digital marketing will

Digital Marketing: Why Personalisation Matters
Marketing

Digital Marketing: Why Personalisation Matters

Why is personalisation important when it comes to Digital Marketing? Today we’ll answer this question in detail. In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed on Coca Cola bottles and cans. The result? More than 250 million personalised bottles